Attracting Young Talent and Promoting Employer Brand with Short-form Videos
One of them involves filming one-minute short-form videos with 104 Job Bank, presenting the corporate culture, working environment and career opportunities at FENC through a more intuitive and fast-paced format. Compared with the conventional approach of expressing recruitment information through words, which is limited in terms of exposure, the video format helps convey FENC’s open and friendly culture and its emphasis on talent development, bringing FENC closer to young job seekers and enhances the brand recognition.
These short-form videos are promoted through online platforms, such as FENC’s official website and LinkedIn, to increase the reach rate and familiarity with FENC among potential young talent. By leveraging these channels, it is the hope to appeal to partners who identify with FENC’s corporate culture and vision, and together, to build a dynamic team with competitive strengths. These strategies echo FENC’s employee value proposition, creating infinite possibilities through talent sustainability.
